The Irony of the “Official” Olympic Sponsor

by Brooke on August 7, 2012

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First off, I understand that sponsors make the business world go round.  However, it really is amazing that the “official” sponsor of the Olympics is McDonald’s.  This is not because this type of food (fast food) should never be consumed by anyone or that McDonald’s is the cause of obesity; it is because this type of food is not recommended for athletes!

Just think about race cars participating in big events like the Indy 500.  The drivers want to put in their cars the best quality of gasoline possible to keep their engines running smoothly to win the race.  This same concept applies to the bodies of all Olympic athletes.  Nutrition greatly affects performance outcome.  If you were an Olympic athlete would you really want to risk your dreams and goals on sub-pair food, which provides little nutritional value?  NO!  You would want to put the best quality of gasoline in your engine and get the gold!

Contrary to the billboards you may have seen, Olympic athletes are not reaching for a Coco-Cola or a McDonald’s burger and fries before, during, or after an event or training session.  Most at this point, have a nutrition strategy that provide them with the key nutrients needed to sustain weight, repair muscles, and support daily energy needs.  I would hope most people are not really thinking that if Olympic athletes are eating McDonald’s I can also eat it all the time too.  Even if the athletes did want to eat at McDonald’s the energy (calories) they are burning off daily is significantly greater than the calorie needs of the average sedentary person.

Want to learn more about the nutrition needs of athletes?  Check out these posts:

1)  Top 10 Marathon Nutrition Tips


3)  Crossing the Finish Line with Good Nutrition


(Photo Source)


{ 5 comments… read them below or add one }

Jacky August 14, 2012 at 12:09 am

I was thinking that too when I saw these commercials, and the Coke ones too. Hardly think the athletes really rely on those for a competitive edge. Thanks for the links to your training nutrition info. I am training for NYC and the right nutrition is such a huge challenge for me!


Brooke August 14, 2012 at 12:40 am

Hi Jacky! I am happy that the sports nutrition information was helpful for you. Good luck with your training and please feel free to email me with any questions!


Jacky August 14, 2012 at 9:44 pm

Thanks Brooke!


supriya August 19, 2012 at 5:36 pm

I found it funny when I saw Coke commercials with athletes during Olympics. But I bet most people would not find anything wrong with it…


Tanya @ Dine, Dash, and Deadlift August 27, 2012 at 6:21 pm

I think of this in the same way that I think about the sponsorship for FNCE and the Academy. A lot of the big name companies who can give us the financial boost, we as RDs wouldn’t be promoting to clients. It’s just the way it goes I guess…


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