Bitchin’ Nutrition Is Getting a Facelift!

by Brooke on September 23, 2014

I have deeply loved the shoe and apple combination logo that I had dreamt up way back in 2009, but it is time to allow my brand to evolve.  brookewhiteheaderWhy Bitchin’ Nutrition?

I realized that I have never shared the story of how I came up with the name Bitchin’ Nutrition.  In undergrad, I think I was playing around with names for a future business of mine that sounded like it could also be a radio/tv show.  Later in grad school, I had a professor tell me, “no one is going to listen to you unless you can make nutrition cool, fun, and sexy.”  I immediately thought, “DONE” and Bitchin’ Nutrition was born.  I choose the word Bitchin’, because it means remarkably good, excellent, “cool”, “awesome”.   Bitchin’ Nutrition means learning about nutrition can be interesting, practicing healthy habits can be fun, and living a healthy lifestyle can make you feel “cool”, “awesome”, and yes even “sexy”!

Same Name.  New Logo!

I had a client come to see me once, because her newborn baby was having trouble breastfeeding and she wanted to know if her baby was getting enough calories.  When we first met, she mentioned that she thought I would be very intimidating and she was nervous to come to the appointment based on my logo.  She went on to say, however, that she got a really good recommendation and heard I was very knowledgeable.  After our appointment, she told me how nice I was, how much I had helped, and thanked me repeatedly.  At that point, I realized my logo might look “too harsh” and decided it was time for a facelift.  So, without further adieu here is my new logo!




Bitchin' Nutrition icon

Get excited!Bitchin' Nutrition Green Gray Mock_ups

Cheers to the next step!  A website “facelift” by Proof Branding is coming soon!!!



{ 2 comments… read them below or add one }

Jeni Taylor September 25, 2014 at 12:13 am

Wow!!! BROOKE I LOVE IT!!!!! That logo is truly a winning one, it’s sharp, feminine, and fresh! Love the leaf, love the colors :) and hey, maybe one day a huge executive conference room with the logo like in the above mockups? Congrats on trimming the fat off the old look!!

Xoxo jeni


Brooke September 25, 2014 at 1:07 pm

Thanks Jeni! I am so happy you like it!!! It felt like the right choice.


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